Erika Mustermann
San Francisco, CAβ’erika.mustermann@email.comβ’+1 415-555-0182β’linkedin.com/in/erikamustermann
PROFESSIONAL SUMMARY
Marketing manager with 8+ years of experience leading cross-functional campaigns for B2B SaaS companies.
PROFESSIONAL EXPERIENCE
Senior Marketing ManagerJun 2021 β Present
Brightline SoftwareSan Francisco, CA
- Led a team of 5 to launch 3 product campaigns, growing qualified leads by 34% year over year.
- Built the company's first lifecycle email program, reducing churn by 12%.
- Managed an annual budget of $1.2M across paid, content, and events.
Marketing ManagerMar 2018 β May 2021
Northwind AnalyticsChicago, IL
- Owned demand generation strategy for a $20M ARR business unit.
- Partnered with sales to redesign the lead scoring model, improving conversion by 19%.
EDUCATION
B.A. MarketingSep 2012 β May 2016
University of Michigan
CERTIFICATIONS
Professional Certified Marketer (PCM)2020
American Marketing Association
AREAS OF EXPERTISE
Professional Skills: Campaign Strategy Β· Team Leadership Β· Budget Management
Technical Skills: SQL Β· Salesforce Β· HubSpot Β· Looker